ABOUT NEIGHBORFIRST UNITED
We're more than a lawn company—
We're building a better model for service.
Most people see a lawn company.
We saw an opportunity to build something different.
NeighborFirst United exists to build something bigger than a property care business.
We believe great communities are built when people, skills, and opportunities come together.
That's why we bring neighbors together, create opportunities for hardworking people, and deliver thoughtful property care that strengthens the communities we proudly call home.
That's why we're NeighborFirst United.
Because your property matters to you. It matters to us, too.
UNITED MEANS:
UNITED PEOPLE
Bringing neighbors, families, and communities closer through trust and service.
UNITED OPPORTUNITIES
Providing real training, mentorship, and career paths for the next generation.
UNITED COMMUNITIES
Strengthening neighborhoods through thoughtful property care and genuine relationships.
UNITED VALUES
Operating with integrity, transparency, and a commitment to doing what's right.
UNITED PURPOSE
Building long-term relationships and a legacy that makes our communities better.
OUR MISSION
WE SERVE OUR NEIGHBORS
Every lawn. Every visit. Every interaction. NeighborFirst.
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WE CREATE OPPORTUNITIES
We invest in people, develop leaders, and build futures.
WE DELIVER QUALITY SERVICES
With attention to detail, reliable communication, and consistent results.
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WE LEAD WITH INTEGRITY
Honest pricing, clear communication, and accountability in all that we do.
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WE BUILD A BETTER TOMORROW
For our neighbors, our team, and the communities we call home.
ABOUT THE OWNER
Every chapter of my life
Prepared me to serve this community.
I've lived many roles—Marine, engineer, leader, student, and father. Each one has shaped how I show up, how I lead, and why I built NeighborFirst United.
George Franco
FOUNDER & OWNER
NeighborFirst United
I BUILT THIS COMPANY TO SERVE MY NEIGHBORS AND CREATE OPPORTUNITIES THAT LAST.
My Journey
Sergeant of Marines
Discipline and service before self.
Mechanical Engineer
Systems, precision, and continuous improvement.
Fortune 100 Business Leader
Building teams that people are proud to be part of.
Life Long Learner
Never stop improving.
Mentor
Serving neighbors with purpose.
Community First
We leave your property better than we found it.
THE VALUES THAT GUIDE EVERYTHING WE DO
SERVICE
Do the right thing, even when no one is watching.
EXCELLENCE
Raise the standard and never stop improving.
INNOVATION
Use better ideas and technology to create better results.
OPPORTUNITY
Invest in people and help them build a better future.
COMMUNITY
Strong communities are built when we stand united.
NeighborFirst United isn't my destination.
It's my contribution.
Everything I've learned. Every leader I've followed.
Every mistake I've made. Every degree I've earned.
Every deployment. Every challenge.
has prepared me to build something
that will outlive me.
In the end, NeighborFirst has never been about lawns.
It's always been about people.
LAWNS ARE TEMPORARY.
PEOPLE AREN'T.
COMMUNITIES AREN'T.
CHARACTER ISN'T.
I'M HONORED TO SERVE THIS COMMUNITY.
THANK YOU FOR LETTING US SERVE YOU.
WE PUT NEIGHBORS FIRST. WE STAND UNITED. WE STRENGTHEN COMMUNITIES.
Call Us: 210-535-5870